Advance Booking Duration Insights
During the peak season from August to December, savvy travelers in Indonesia take the lead with an average advanced booking of around 28 days.
But the booking game takes a twist during the off-season from January to July! During this quieter period, Indonesian travelers practice an average advanced booking of around 12 days.
Australia, Singapore, Malaysia, India, Hong Kong, and the United States top the charts in terms of advanced bookings to Indonesia.
Average Booking Window/ ABW in Days
Source: RateGain
Average Booking Window/ ABW in Days
Source: RateGain
Economic Factors
The notable proportion of bookings from the United States (10.1%) and Hong Kong (4.1%) highlights how economic factors, such as income levels and exchange rates, impact travel choices. With larger economies and higher disposable incomes, travelers from these regions allocate more funds for international trips—exploring more international travel destinations.
Rising Market Opportunities
The presence of South Africa (3.1%) and the United Arab Emirates (1.6%) in the top 10 signifies the emergence of fresh markets for Indonesian tourism. These destinations attract a growing number of travelers thanks to unique attractions, business prospects, and enhanced transportation links.
In 2022 and 2023, tourists may have favored visiting Tanah Lot, Nusa Lembongan, and Ketewel Village instead of choosing Bali as their primary destination due to the allure of unique attractions, a serene and authentic experience, and convenient proximity to popular locations. These factors likely influenced their decision-making process.
Tanah Lot's captivating coastal scenery and the iconic temple perched on a rock formation, Nusa Lembongan'spristine beaches, clear waters, and thriving marine life, and Ketewel Village's traditional fishing village charm and black sand beaches likely enticed travelers seeking a distinctive and off-the-beaten-path experience. These lesser-known destinations offered a break from the crowds typically associated with Bali, providing a more peaceful and relaxed environment for visitors.
Moreover, their close proximity to well-known areas like Sanur and Ubud provided the opportunity for tourists to explore Bali's renowned attractions while enjoying the tranquility and authenticity offered by Tanah Lot, Nusa Lembongan, and KetewelVillage.
Travelers from these nations show a higher propensity for planning well in advance, ensuring they don’t miss out on their desired accommodations, flights, and other fabulous travel arrangements in Indonesia.